I'm a Training Organization called ARROW TRAINING.
But what I really like to think I do is HELP PEOPLE AND BUSINESSES GROW.
I do this by providing nationally accredited training courses. Certificates through to Advanced Diplomas for Retail, Child Care, Hospitality, Business, Finance, Training & Assessment and Management.
My training can happen onsite at the Client's worksplace, via webinars or in hired training rooms.
You can see my existing website and logo here (I'm a little embarrassed by it so don't tell anyone ;) http://www.atsarrow.com.au/home.asp
I’m especially good at creating training programs that meet the needs of a specific business and deliver it to their people in an interesting way.
The bottom line is that I love seeing people be the best they can be.
In terms of my personality, people would say I'm a bit of an expert, approachable, a little quirky, refreshing to be around and inspiring.
I like to think a bit differently to everyone else, always seeking the best option not the easiest.
Here's the links to my competitors' sites (I think their logos are all pretty boring):
I’m of most use to Employers of large to medium-sized companies who allow me to understand their business so I can deliver a tailored training solution. One that gets their staff outperforming the competition and creating a seriously productive workplace. I provide training solutions to telcos, fashion stores, take-away food franchises, call centers...to name just a few.
Individuals wanting to up skill, diversify their skills, get a job or be better at their current job love me as well.
What I'm looking for is an amazing logo. One that stands out from the pack (see my competitors' websites above) and one that sits comfortably with the description of the business that I'm above.
MOST IMPORTANTLY, I want a logo that gets people talking. One that has in-depth meaning and understanding of the company.
I don't want a logo that just looks good, but one that has an idea in it that's relevant to what I do. Remember, "I love seeing people be the best they can be."
Note: Whilst my name is Arrow...including arrow or bulls-eye imagery is certainly NOT a mandatory.
I also have a tag-line, so I'd like to see how the logo works with that. The tag-line is 'Make it happen'.
In summary, please:
1. Submit a logo concept with and without tag-line.
3. Show how it works in color and mono.
The winning Designer will need to supply it in all versions and formats.