This a unique business for the UK and one that covers a major problem here, a big lack of dentists. Concept Clinics have developed 2 solutions. The company has developed a "portable" dental surgery, and also a mobile surgery in a truck. The idea is to cover the areas in the UK that have no "dental" coverage, as well as going to "Care Homes" and businesses.
Well as you will see from a visit to the current website (new designs already sorted) the existing logo/brand is very weak indeed, in fact personally I'm not really sure where that came from because ir does not even remotely resemble the business model.
http://www.conceptclinics.co.uk (dont even think about the site its terrible I know)
- I'm after a very strong logo that portrays this unique buisness model. The logo has to work on the website, on the clothing, on the collateral and has to be strong enough to work for the public and government sectors.
- I really don't want to see "teeth" forming the any part of the new logo/brand