BuildTools is a startup selling construction software as a service to general contractors.
We are seeking a logo that projects a professional, timeless, and unassuming excellence. This is the first step in building a cohesive and communicative online presence for this new company.
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Our market is small and midsized general contractors. They generally have very full schedules and are often beginners with computers. That means we want to present ourselves as uncomplicated and trustworthy.
Our target market is generally composed of tradesmen who have succeeded and become business men, but are looking for ways to simplify and gain efficiency.
Few colors. 2 is best, 3 max. A professional palette will probably be best.
Should degrade to grayscale or print gracefully without losing distinctiveness.
Should use an html safe font, or one that is close enough so that email signatures will not look strange by contrasting with an overly stylized font.
No square cutouts or trendy FB rip-offs.
NO MORE 'BT' LOGOS!
Use construction related ideas for inspiration: architecture, masonry, carpentry, etc. Home building in general, but in a subtle and not overly specific way.
Should include the complete word 'BuildTools' or 'Buildtools' or 'buildtools' - capitalization is up to the designer.