You should read the wikipedia description of Kali, a Hindu goddess. This is also an important read - http://www.goddess.ws/kali.html
Kali is often misunderstood as murder death and sex but we are focused on her desire to bring death to the ego and liberate the individual to the understanding of their spirit nature.
Commonly she is either black or blue and has a necklace of severed heads, a sword in one hand, a severed head in another, a skirt of severed arms...she's a bad ass it's true :-)
We don't want to depict her in this literal way. Instead we will focus the brand on the positive messaging and death of ego.
In the pictures you see attached we picked these because they are stylized depictions of her that would be tolerable...obviously the painting couldn't be a logo...just to show not to show her with severed heads, etc...it would be too much.
What we have done is to eliminate all the ones that don’t really speak to us now that we’ve seen designs. Specifically here is what we like about the remaining concepts:
65 – The simplicity of the face seems like it could print well. We don’t like the font.
63 – It seems the artist tried to capture the duality of Kali which is cool – however, it looks to us like a comedy mask. We leave it because of the creative attempt to pull more of Kali’s nature in.
48 – We again like this because it’s an attempt to do something other than a face…possibly we’d go with a face but we didn’t want to just be married to that. It was simply a reference. Purple seems to be the wrong color choice for Kali.
44 – We like the treatment of the face in this case but not the font. Again, we don’t want to see backgrounds around the designs.
16 – We think the font could be doable but less heavy – thinner
Please then overall take away the following:
We like a more let’s say “signature” font like in 16
We’d love to see some things other than faces – if you are doing a face please see the ones we like listed above for inspiration.
PLEASE DON'T TAKE THE ABOVE TO MEAN THOSE ARE THE ONLY THINGS POSSIBLE!