Former corporate execs and new entrepreneurs.
The target market is striking out on their own because they understand that the only guarantee of financial security is the guarantee that they create for themselves.
They have a hunger for someone to help show them the way and steer them away from chasing every new shiny object and opportunity.
They are either thinking about starting or have recently started their own company.
The people in their lives probably think they are crazy for starting their own company instead of seeking the security of another corporate job. But they realize that there is no longer any security by climbing the corporate ladder.
The majority of them are going to be young boomers or older Gen X'ers. They are predominantly male. The majority will have a family and most will have a spouse that is in the work force.
They are college educated, and many will hold an advanced degree.