We are a new company providing a technology solution to the financial industry.
CredX's business is providing:
- the world’s banks; and
- Institutional investors / fund managers;
with an online trading platform to buy and sell (trade) financial securities.
These securities are stocks and bonds traded between the world’s banks and other financial institutions. They are referred to as “wholesale” products.
Cuéntanos a qué tipo de público quieres llegar
The target market for Credit Markets is summarised as follows:
- Aged 25 to 45
- Predominantly male
- English speaking
- Lives in New York, London, Hong Kong and Sydney
- Alpha male – controlling types
- Well educated, proactive and career focussed individuals who are interested in the economy, the stock market and business;
- Motivated by making money;
- Have stressful jobs; and
- Usually technology savvy individuals.
KEYS TO SUCCESS:
The keys to successful CredX branding will be branding that gives CredX’s clients the:
- Confidence to trade with CredX;
- Faith in the security of the Credit Markets’ trading system;
- To a much lesser extent, speed of execution (i.e. how quickly CredX can process buy and sell orders of credit financial securities).
We require a logo, business card and powerpoint background theme.
Please refer to attached word document for the complete specification of requirements.