I've been playing around with the word tugly in various fonts. My two favorite thus far have been lower case moderna font, and the lower case g from Kanit Semi-Bold. I haven't seen an all caps version of the word TUGLY that I have loved, or cursive version. But I would like to. The two fonts I mentioned both have very unique g's. Moderna's g is almost too much. I love the other letters and style of that font.
On any font in all caps I havent seen a great G on upper case. I am including an image of the BEST all caps version I have seen.
Also, I want head of a lion shape that can be the iconic symbol for the brand. It would be used in place of, above, and to the side of the word tugly depending on the needs.
I am uploading some versions of lion graphics I have seen that are nice, but haven't found a good combination of lionhead icon and the world tugly together yet.
Things to consider:
Tugly will need to be a bolder font - It needs to be able to be stitched. The lion can't be to crazy detailed. One color, and stitchable.
Two competitors in the space that have good branding and logos (bombas and stance socks)