We are a (startup) full service daycare and preschool located in Brookline, MA. Our target audience is the children (0-5 years old) of well educated, young professionals in the Brookline area - these folks work in Biotech, hospitals, at local Universities.
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This is a logo we had created for a previously planned daycare - we liked the colors and the way the font looks for this particular one. The challenge here is that we'd need a full color one - such as this - and would ALSO need something that was monochromatic (white) and fits/looks appealing on the front of this awning (town regulations - it has to be this basic maroon awning with white script). And given the name "The Education Station" and the fact we're located directly in front of a T-stop, the logo should incorporate a train somehow, and have an educational feel to it - the client base in this area are high education/earners and aren't looking to send their kids to Romper Room, they want them growing up to go to Harvard (I'm not kidding you, they bring their 4 year olds to fucking Harvard and say "this is where you're going to school"). Also, when our previous designer created this logo, we liked the kids (a boy, a girl, and a baby - we cater to ages 0-5) so perhaps they can be riding the train to school?
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