Currently we have a logo but are looking to add a male and female representative/mascot for our health and fitness supplement line. We like clean, tactical type designing. Not over complicated. We would consider revamping the logo to add these people for the right design. We do want to use the people individually and independently from the logo as well. I attached our current logo.
The design: think Talos, as in greek god terms. He was made of bronze, was strong and protected the people from invaders. We want to portray these fitness 'icons' as being made from stone and they are carving themselves out of it. The ‘self made man’ idea. Meaning, give your body what it needs, put in the work, and get the results you weren't born with. Think strength. We don't want them to look mean, but to be strong, confident and sure of themselves. We want to be able to use the images independently as well as together. They should be holding a macho mallet, not a tinker toy, and a chisel and be in the act of chiseling out their body. No genitalia please. Maybe cover the female breasts with her hair or have her slightly turned. I am not opposed to helmet as the greek god versions have and like our logo has a helmet in it, but we do not want that to be the main focus either. The female needs to be confident, athletic and still feminine. Not with a manly body or too muscular, just physically fit with some definition. Most of the images that we have looked out have armor of some type on them. I am thinking that's because they look so tough. But just to confirm, we WANT to see the physique's and definition of their hard work.
What we have tried: We have had a few drawings but nothing that was really strong enough, yet. They looked weak or timid, the opposite of what we want to portray. The design didn't look well once added to labeling for print. Proportions have been difficult as well.
Use: We want these images to represent our product, identifying if the product is for men, women or both. They need to be able to be put on labels, logos, clothing....all around reps of our product. You see the talos, you know the product.
Colors: We do NOT want them to be in bronze specifically, if that looks best to you, that is what we want to see. Full color is fine as well. Not color specific although the background of our labels are all black.
Does NOT have to incorporate company name or logo