Our organization is looking for a logo design for an upcoming campaign called "The One & Only" to highlight the things to do, experiences, people and places that are unique to Casper, Wyoming. We are looking for a unique text-only logo that conveys a welcoming, authentic, charming and adventurous vibe.
“The One and Only” takes an emotional approach to branding and differentiating Casper.
Centered around “one & only” statements Casper stakes claim to:
…city named Casper in the world
…international airport in Wyoming
…located in Natrona County, #1
…event center in WY with 10K+ capacity
…offering Miracle Mile ﬁshing
… small Wyoming town with big city amenities
Examples of Campaign Copy:
You can look for another Casper the whole world over - you won’t ﬁnd one.
We’re a little offbeat and a little off the beaten path. Where the best laid plans get pushed aside because the ﬁsh are biting, the mountain just got fresh powder, and the outdoor concert is playing your song. Where the trails connect you to history and to adventure and all you have to do is come as you are and come to explore.
Only in Casper… is life this perfectly reﬁned.
Only in Casper… is the call of the mountain this easy to answer.
Only in Casper… is the reel time experience this good.
Our target market is travelers and potential travelers who are interested in outdoor recreation, authentic western experiences, food, craft drinks, and history, ages 35-60.
¿A qué sector dirías que pertenece tu empresa?
Viajes y hotelería
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
We have an established brand, but we are looking for a supplemental logo/lock up for this campaign. You can learn more about Casper and the brand look and feel at visitcasper.com. I've also attached a draft of the creative for this campaign. These drafts do not include the final fonts, but include the language Final design can include the “Casper” word art (eps attached) or may be independent of that design entirely.
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