We are a casual but high end brand for men and women clothing. We only sell online. Our range is classy, timeless, casual but chic. We specialize in basic fashions like everlane.com or J.Crew. For example the price point for our shirts is between €90-€140 : we choose the best fabrics and accessories to manufacture them. Our target audience is everyone who wants to feel good and nifty thanks to his clothes and the right price. Eventually, we'd like to expand into other garments like pants, polo, blazers, sweats, etc.
Also the brand name “GONI” is for GOod & NIfty : the logo could be in a single word GONI or we could also put the focus on the fact that it’s a signification of 2 adjectives. For example:
- “GO | NI” or "GO/NI" or...
- “GO” with the “NI” below
- “GONI” with the "NI" like an exponent or “GONI” with the "GO" like an exponent
- “GONI” in a frame
The slogan “Good & Nifty” is not obligatory in the logo but you could try to incorporate it==> it's not a requirement.