This is a premium brand selling high-quality yoga gear (mats, yoga mat bags, yoga towels) to the modern man (& some women), targeting ages 30-50. Unisex, modern gear, not the traditional yoga style. May branch out to gear other than just yoga, so need a logo design to work for other products, not just yoga. Would like something bold, modern, athletic. Targeting serious athletes who demand quality athletic equipment and know the value of yoga in their cross-training regimen.
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Otros requisitos relativos al color
I'd like to explore the following colors:
Let designers make suggestions
Oranges (Creativity, adventure and happiness.)
Dark neutrals (Formality, mystery, exclusivity and luxury.)
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
Looking for something bold, modern, athletic. There will be times when I will be stamping the name & logo onto a product in a single color, so it needs to look great that way as well. I would also like Zen and Gear distinguished in some way other than color (for the times I can only use one color.). Perhaps by font. In other words, I'd rather not have ZENGEAR all in one font and/or size. But I'd rather not have ZENgear (even though I like that) because there's a shoe brand too similar - ZEMgear. Would also like a great symbol that can be used on its own at times when I can't fit the entire name onto a small product tag. Something not only related to yoga, as I may expand the line to include other products.
I'm thinking a logo like Nike's or UnderArmour or Gaiam. Something simple and bold and modern, but that will convey well when stamped onto products of different materials. Fussy, cumbersome designs with too much detail just don't look great when stamped. Many thanks!
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