Provide fitness and nutritional programs to help individuals (predominantly female) achieve their desired physique on a specific day (such as a wedding). The emphasis of this company is not weight loss, but to help our clients look amazing at a time when all eyes are on them. Our clients will be mainly soon-to-be-wed women (age 25 - 50); however, we also work with clients preparing for class reunions, public speaking engagements, mother's of the bride, and we have programs for soon-to-be-wed men, as well.
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I want a dress in the design (doesn't have to be wedding, but something elegant). This dress and logo should elicit an emotional response. This isn't a typical "bridal bootcamp" - this is an opportunity to look absolutely amazing in front of hundreds of people and in pictures that will be looked at for generations. Not simply a weight loss plan, but a plan to make women feel confident. (I don't have any images or sketches to offer, but I had in mind a flowing dress. I'm not stuck on that, but that's what I keep seeing when I visual this potential logo.)
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