Aromantic is an online (70%) and telephone (30%) sales company providing high quality organic and natural cosmetic ingredients, recipes, equipment and training courses for make-your-own beauty, spa and salon products. We sell ingredients in small to large quantities for salons, spas, therapists, market traders, businesses who make their own range to sell and home users. Wherever possible, we believe in sourcing products and raw materials on a sustainable and fair-trade basis. We stock a wide range of raw materials (e.g. Essential Oils, Vegetable Oils, Perfume Concentrates) and also Starter Kits to make your own natural cosmetic and beauty products including creams, lotions, gels, shampoos, etc. We supply educational materials and recipes and run UK-wide training courses that range from beginners at home to those wanting to develop their own businesses. More information can be found on our website at http://www.aromantic.com. We have a split audience between businesses and the home user. Our business customers are split between a range of sectors. This includes salons, masseurs, hotels, spas, aroma therapists, and those who develop and sell their own range of natural beauty products. Our home users range from customers who make the occasional product to those who are highly informed and regularly make a wide range of all their beauty products at home. Predominantly but not exclusively, our customer base is female, circa 25-55.