Our strategy is to make managing a fleet of vehicles as easy and efficient as possible to boost operational productivity in any business. Our vision is to provide a service that lets business owners keep up-to-the-second tabs on their vehicles from anywhere in the world. We are a high-energy South African start-up with a rapidly growing client base in Africa.
We specifically target business owners of small to medium sized companies in South Africa. These are often logistics or delivery companies but can be any company that has drivers and vehicles that need to be monitored.
We are looking to change our image in the marketplace and are starting with our logo.
We want a logo that conveys that we are extremely professional but still innovative and give our customers the personal touch. We pride ourselves in our service delivery and commitment to constant innovation.
Feel free to use our current and past branding as inspiration (http://www.itracklive.co.za). Also see attached images.
Things to consider:
1. We like our current colour scheme (monochrome + blue) but are open to new ideas
2. The design should ideally be of a similar aspect ratio to our current logo (again, we are open to new ideas)
The files we will require are:
Print file format - .pdf (CMYK)
Web file format - .jpg and layered .psd (RGB)