MODERNE is an Atheleisure/Sport luxe fashion label.
Today there are even more women than usual wearing workout gear. Be it on the school run, in the line for morning coffee, over a business lunch, or even drinks, performancewear as everydaywear for women of all ages is becoming the norm. It seems that it is now totally acceptable to wear your outfit all day, every day, even if you haven’t worked out. Think Kendall Jenner and Gigi Hadid off duty style (Google for your inspiration).
It’s a trend. People of all ages are wearing their workoutwear all day now, whether it’s leggings with a longer coat and a scarf, or someone younger wearing a cropped T-shirt with a denim jacket and some high-heeled boots. People shop for their athleticwear thinking, How can I wear this from the studio to the street?
MODERNE'S colour palette will consist of mainly nudes, taupes, heather grays, dark blues, charcoals, and muted patterns.