Cómo LR at Pure Glow comenzó su viaje en logotipos
¿Cómo se te conoce?
¿Cuál es el eslogan de tu compañía?
Organic Sunless Tanning
Cuéntanos a qué tipo de público quieres llegar
Organic airbrush tanning business. It is a sunless product that provides a healthy glow, with few ingredients, great for your skin. The target audience are men and women who want to look healthy and care about what they put on their skin. Health is important to them, as is a natural glow or color. The clientele is high end, looking for a high quality product. The style I like is simple, chic, modern, minimalist. Sunless tanning has advanced tremendously and I would like the logo to be fresh, clean and modern to reflect this, not glamorous, gaudy (flashy) or reflective of traditional fake (UV) tanning. I would like the logo to be gender neutral, and reflect the type of business and its brand. Organic is a big differentiator. I have a few ideas for design that Im happy to share, as well as happy to share examples of logos whose style I like and would like to emulate.
In terms of color I think black is best, though the image may have some color in it.. sticking to neutrals, or maybe green or blue.
¿A qué sector dirías que pertenece tu empresa?
Cosmética y belleza
Tipos de logo a explorar
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
Two ideas I really like:
1. Three lines like rays from the sun, in different shades, positioned to the left of the name. If designed well, I think the image should look great on its own (without the name) too, in true logo nature. I like the idea of playing with different shades of one color, since the skin has different shades. So maybe three rays, each in a shade of brown (brown to gold or tan), or each in a shade of red (brown to red/pink like the skin).
2. A circular image with four simple leaf outlines (not colored in). The leaves could have slightly more detail than I pictured, but the idea being all black design with the leaves in a soft kelly green, or maybe the leaves in a subtle tan color.
The font is just an example of the clean, modern, simple font style I prefer.
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