Again, we are trying to disrupt the industry, so going for ideas that are very innovative and different to the traditional nature/organic/wellness look. We like strong colours and interesting logos that really capture people's attention, but still give the Wellness or Earth or Natural Ingredients or Bringing Nature into the Home to boost your Wellness.
I appreciate this is a challenge, but happy to throw more ideas together in talking with designers who are interested in the challenge.
Our retail stores will largely comprise bathroom settings with wooden/stone decor combined with palm leaves, organic soaps/lotions/essential oils/shampoos & conditioners/air fragrances/etc. The shops will definitely have a very Balinese or Thai (SE Asia) feel, with black roofs, strong coloured large palm leaves, traditional cultural wooden furniture and bightly highlight (lit) areas where the products will be showcased as described above (small example settings for bathrooms). We will also have ambient music to create atmosphere in the shop spaces.
The logo will need to go on the front signage for the retail spaces through to letterhead, business cards and the web, so it needs to be adaptable. We are very open to the logo being on a strong black background.
Our domain name (website under development) is Eyrth.com
Our company is aiming to be international, giving a feel of high class products with natural ingredients sourced from only the best locations. Very high impact and strong packaging designs will incorporate the logo as well as giving customers a feel of health, wellness, designing their own ingredients to tailor the products for their unique, individual needs, but still producing a very fine, classy product free from synthetic additives.