Hook & Buoy is a lifestyle apparel company with a modern nautical theme (with a hint of urban flare). We are currently focusing on t-shirts but plan to expand to other products in the near future. Our targeted demographic is between the ages of 14 and 35 years old. Our customer base is both male and female, but as we outlined, we believe our design aesthetic should lean in a more masculine direction. We will be targeting Cape Cod, Nantucket, Martha's Vineyard, Long Island and beach focused towns with our initial advertising push.
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
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Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
As stated, we are focused on targeting millennials and Generation Z. We'd like the design to have a modern nautical vibe but have a hint of urban flare. It would be like if Supreme or Herschel met Vineyard Vines.
Design Idea: We've discussed having the bottom part of the ampersand be a fishing "hook" and then having a lobster buoy hanging from the hook or bottom of the ampersand. This isn't a must, but we thought it may be an interesting way to provide visuals along with the company name in the logo.
I've attached some imagery for design inspiration but encourage creative interpretation.
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