The main name of the product is Able, however, the product in the app store will be using the name Able Style. The domains that we have registered are ablestyle.com and able.style.
We imagined that Able could also be the name of a friendly style consultant who isn't pushy who is helping you find your style. We thought that the logo itself would be a mixture of classical type (most likely a serif font) with a playful twist (somehow). The main focus should be on the name, Able, however an illustration of Able, or something able might wear or represent would be interesting to see.
I've included a zip file of screenshots of the product as it is, and of the current logo.
The logo needs to be able to work over the top of splash screens and images that are quite complex (since they are fashion). We have happened upon pink as a general colour since it works well over mens fashion (pink is one of the colours features least) however if we can find a way to present the pink that is as masculine as possible (don't put me on r/talesfromdesigners). That's probably going to mean choosing other elements, type, illustration etc to be more masculine.
the sorts of inspiration pictures that we feature can be seen here: https://www.tumblr.com/search/mens