Cómo Holger Zscheyge comenzó su viaje en logotipos
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We are a legal publisher (books, journals).
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We need a logo for our annual award competition and ceremony "Best Legal Departments". The target audience for those awards are the legal departments (and their heads) of big corporations. We give those awards for outstanding achievements in the managment of the department, in handling complex deals and for their general excellence in supporting the management of their companies.
The logo should not include the name of the competition, since we will use it with several languages (including Russian, where typefaces are different).
The demographics of the target audience are as follows: age 35 - 55, university degree in law, approx. 70% male, affluent, slightly conservative.