We provide a training/fitness blog with coffee related tips and reviews. The "feel" we want to create for the blog is to be like a cool coffee shop that users would like to hang out in to read about their hobbies/interests.
The target audience is males aged 25-35 who are interested in training/lifting weights and good coffee/independent coffee shops.
They enjoy training hard, drinking good coffee, craft beer and getting results while still having a social life.
The goal of the business' website is to reach those that are interested in hiring a coach but, cannot afford a personal trainer. They have sufficient income to consider buying training plans and/or online coaching in the region of £120-140/month. The focus will be on UK customers but, it is hoped that it will appeal to gym & coffee enthusiasts worldwide.
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