some keywords I think of are; inclusive, community, fun, energetic, intense, strength.
I wouldn't mind incorporating things into the logo such as barbells, kettlebells, etc.
I like the colors, blue, gray, white, black. Accent colors of greens, oranges, reds. But i'll look at anything.
I like bold, clear fonts. Nothing too fancy or hard to read. It needs to look good on hats, shirts, etc. Easy to read on signs.
I have thought of using Atlas somehow. Other thoughts are the 5 Elements of Earth, Wind, Fire, Water, Spirit.