As my parents are getting older, they're being given more and more medications to keep them healthy. I've watched them struggle with their daily medication routine. They need to remember which pill to take and when they should be taking them. Helping them manage this is difficult, especially since I don't live near them.
We are not medical professionals but we do know technology and usability. We're creating a set of simple, easy to use visual tools to help my parents and others like them manage their medications. Our tools will help older patients and those that love and support them with the hassles of pills, tablets, drops and all that is needed to keep them healthy.
All the great doctors in the world don't help if you don't take the medication. We're going to fix that.
Cuéntanos a qué tipo de público quieres llegar
The primary audience is adult children supporting their aging parents. They're web savvy and use technology in their day to day lives. They're typically geographically removed from their parents.
The secondary audience is anyone taking multiple medications on a regular basis.
The name of the company comes from Florence Nightingale, a much celebrated nurse who founded the first secular nursing school. Rx is the common abbreviation for a medical prescription.
A nightingale is also a songbird. The logo could be some combination of a songbird with a prescription script and / or a bottle (much like a dove with an olive branch.)
It should be crisp, clean and elegant. It should suggest approachability to a sometimes sterile and intimidating topic of prescription medications.
The files we will need are:
Print file format - .ai (CMYK)
Web file format - .jpg, .png, .svg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo