Body Express is a small group training fitness studio focussed "well-being" which we'd like portrayed in our brand. Our point of difference is that we train in groups and together with a trainer or friends.
The target audience is a mature, sophisticated and affluent male or female who is 40 years and over. The health club is located in an affluent area where residents live in big houses and drive expensive cars. It is a small boutique style gym. The logo should portray sophistication, exclusivity, luxury and also be identified as a place of well-being.
Our classes include strength and weight loss classes, private training, Zumba, yoga with an eclectic mix of mature trainers offering a lot of variety - more than just fitness - wellbeing. Young mums and seniors will be part of the marketing mix.
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Tipos de logo a explorar
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
We like body easy-to-read sans-serif type. Nothing that will date too fast.
We will want to develop a landscape and vertical (portrait) versions.
We are keen to franchise the new Body Express business and so when people see the new logo in use on the business premises some might ask "Are you part of a franchise network?"
We do not want any icons that suggest "heavy duty gym" like barbells or body-building symbols..
We don't want any confusion with our name Body Express and expresso coffee bars. Equally we don't want to look like an express courier service.
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