The name "icewater" was derived from the concept of having "icewater in your veins", meaning being calm and at your best in a pressure-packed situation (usually in sports). This directly applies to the style of yoga we teach and the target audience.
The final logo should be able to deliver the brand message on its own (without the term "icewater") and also be able to appear with the brand name ("icewater").
The ideal logo will be very simple, not require color to be understood, fit within a square (not too elongated), and vividly represent the brand as a watermark in the bottom right of all of our online video content. Metaphorical interpretations will be favored over literal interpretations.
Please do not utilize stereotypical yoga symbols (like the "om" symbol) or silhouettes of a person in a yoga pose.
Our brand identity can be described as strong, bold, balanced, fit, skilled, adventurous, athletic, calm/cool/collected, and high-quality. We're more "Nike" than "Lululemon", and equally appealing across genders.
Please use logo, font, or tone examples as directional as opposed to literal. We're open to any idea that fits the above description and want to encourage as much creative freedom within the guidelines!