This is an awareness day that our organisation is creating. It will not be aligned with our current brand style.
The words 'TRAVEL SOLO' are the meaning behind the day.
Logo needs to work as 2 versions
1. NATIONAL TRAVEL SOLO DAY
2. TRAVEL SOLO DAY
This is because i am not sure if we will finalise with option #1 or #2. It all depends what looks best.
words may change but for now it is:
This day is about creating awareness for solo travellers (travelling alone). It is about travelling on your own. It's more about travel for fun and not travel for business.
Many solo travellers are single and they travel alone because they do not have a travel partner like a husband, wife or partner.
The Target Audience
All types of travellers
It is talking to all solo travellers, cruise travellers, tour travellers, backpackers, adventurers, leisurely travellers.
Main text: National Travel Solo Day
2nd text: 23 June
the date, 23 June is less important that the name of the day. The date should appear as a point of difference, e.g smaller font
Image can not discriminate between types of holidays/travel because this must be general and appeal to all types of travellers.
The style should be:
relaxed (not corporate)
This day is more about travelling for fun (leisure) and not about travel for business. Some design that suggests 'fun' but not too much.