Our target audience are homeowners who have had a fire in their home and the fire has been put out by the fire department. The remaining damage includes broken windows, doors, and holes in the roof. We offer emergency board-up service that includes covering windows, doors and roof to protect vandalism, burglary, and further damage from weather conditions.
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The word Origin is known in the fire department as the place where the fire starts. Origin will be a board-up service company that provides the first service they will need after the fire is put out. The slogan we are considering is, "With you from the start." Origin will not only provide board-up, but also victim assistance services, such as providing essential kits with hygiene products, items for families, hotel and dining discount coupons, etc. The idea is to assist these homeowners in a time of need and provide real solutions when they have lost their home.
We are trying to create a logo and brand that the homeowner (victim) and the fire department will associate with and trust. For example, one of our main competitors has a dalmatian dog as their brand mascot. See attached images. This mascot is known by the fire department and is comforting to the homeowner.
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