The demographics of my target audience include all from the 'womb to the tomb'. They are proactive about their health or searching for answers to a health challenge for themselves or for friend or family. To achieve health often requires the individual to go beyond what their health insurance provides or dictates. My demographics are more likely to be people/families with disposable income that place health as a priority for themselves and family or simply need too out of necessity. This group of people would rather find out the cause and would like to learn how they can live more healthy vibrant lives without the need for drugs or surgery.
Slogan: "Achieve Vitality" or "Adjust Your Life And Achieve Vitality" (not 100% happy with it and happy for any suggestions).
No logos of spines please. The focus is on health, vitality, energy of the person and cutting-edge/advanced ways to address health challenges. The focus is not the spine or chiropractic it is ADVANCED HEALTH. I just happen to be a chiropractor, which is advantageous to my marketing strategy.
I have drawn from the knowledge in chiropractic, osteopathy, functional neurology, craniopathy, acupuncture, kinesiology, functional medicine, dentistry, nutrition & environmental medicine, sleep medicine and more to understand how this marvellous human body works and have created a treatment programme that is designed to win - designed to achieve the health and vitality that everyone deserves.