Phinney Ridge Painting is a residential and commercial painting company in Seattle, WA. We specialize in high end repaint and restoration work on craftsman style homes. As such, we cater to a relatively wealthy, well educated clientel who live in classic turn of the century homes and wish to stay in and presrve them for themselves and the betterment of their neighborhoods. We are small and local but looking to expand our footprint in Seattle through targeted online marketing, new job site signage, placing our new logo on new vans and apparel and a new website.
Our previous design work was hip, modern and somewhat self indulgent. It appealed to me, my designer and my employees, but we are young and short sighted. The reality is that young people in our city do not own million dollar homes and do not pay big bucks to have their homes painted. Our target target demographic is between the ages of 35 and 80, places a high value on local, socially responsible business and wants very much to work with contractors who share their values and wil continue to be reliable and trustworthy for decades to come.
I have attached a few examples of what we are currently using. I love the original "distressed" look of that work but the business is growing up and we need something more professional.
This logo needs to look timeless and classy, as if it would have worked in the 1920's but is not kitchy or over the top so it will continue to work for us for the next several decades.