Tech Savvy designs and installs audio video, Home Theater, and Surveillance systems for homes. We are exactly what our tagline says as the "go-to" expert for everything technology.
Our target audience is multi-facteted. First and foremost our customers are wealthy affluent middle aged adults. They want technology in their homes but can often be intimidated by it. The logo needs to give them a comfort level and trust that Tech Savvy wont sell them something that will complicate their already busy lives. It also needs to convey that we are the experts and are always there for any technology need they may have.
The second facet are really the gatekeepers to getting to the customers. These are Architects, Interior Designers and home builders. For them they want a "partner" they can count on. They recommend us for projects so they need to know we will represent them well. For them we need to have a very professional appearance. We need to emphasize the "design" element for them as design is such a crucial part of building these multi-million dollar estates.
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The logo shouldn't be too "techy". Professional yet modern. key words: Knowledge, Expert, Trust, Concierge
PLEASE read the comments in contest as there is important information for new designs
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