This is a video production company. We write, shoot and edit commercials, documentaries, infomercials, short films and sports resumes.
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"Veritas" means "truth" in Latin. It's from the phrase "In vino veritas." Translation: "In wine (there is) truth."
My target markets are medium-size businesses in the Midwest. The owners or the heads of marketing departments usually make the buying decisions. They're generally college-educated. I also target upper-middle class parents of high school athletes looking for college scholarships for their kids. They're usually white and drive expensive SUVs.