3H Travel is a tour operator in Iceland that will be offering unique volcano tours operated under the brand name "Inside The Volcano". The tour will be available for travelers for a short period of time during the summer of 2012. This is a tour that literally takes its participants INSIDE a volcano (that erupted ca. 4.000 years ago), through the top crater and into the chamber/vault that once was filled with lava, ca. 400 feets below the surface. The volcano is called "Thrihnukagigur" (yes, just try to pronounce it!) or what would be translated to english as "Three Peaks Crater". Better info about the origin of the name, pics and videos is found in the more detailed description below.
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The key in this project is the slogan/trademark/phrase of going "Inside the Volcano". The domain used will be insidethevolcano.com, and all promotional materal/content will have emphasis on this slogan. We want the slogan to be included in the logo, supported by a symbol/icon that will be easily associated with a volcano.
Finally, here is a picture that shows how the crater looks like from the outside. You can see why its called "Three peaks", as these are three different neighbour craters. The entrance to the volcano is through the crater to the right: http://vso.is/A-trihnukar/Verkefni/…ynd535.jpg
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