We are a blogging site and e-commerce site that aims to motivate,inspire and educate people through fitness, diet/nutrition and personal development. The tagline MIND BODY MOVEMENT are the three 'bookends' in my website. MIND- areas of personal development, meditation, goal setting, positivity, BODY- clean eating principles, fueling your body with what it needs, and MOVEMENT- exercise- and accountability. I sell BEACHBODY,LLC products and I utilize their structure (fitness products, supplements,etc) to give support and motivation to people. Mind body movement means two things: 1. this is a movement, that I want people to adopt, and live they life, in a way that creates happiness for themselves and other people. 2. You must combine all three elements- mind-body-movement to worth together to give harmony and happiness.
Target Audience: I want this site to have sex appeal. People will see pictures of myself as well as other people that have made their physical transformations...I want to target men and women that are ready to take the step to achieve optimum happiness thru fitness, diet, and mindset. Age group will broad..but i'd like the logo to target 25-45...powerful, sexy, bold,
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TNT Nation.com is not just a Beachbody,LLC website selling their products. It is only one part of my website- I want this website to inspire people and captivate their mind and make them feel sexy and good about themselves if they were being represented by this logo. I had a previous contest but it didn't capture what I was looking for...the designs were too abstract, not bold enough....TNT Nation...is about people that have a mindset they can take over the world with their physical and mental dominance.
I am sending some pictures: one is my previous logo that I had 99 designs do...but i don't like the logo (too abstract) and there is something missing in the font...it just doesn't convey what i'm looking for. Also i'm including some pictures of myself and my transformation that I made. My current photos are a result of developing my mind, fueling my body, and embracing movement(fitness)...That is what TNT Nation does...creates a confident, power physical and emotional image- and targets people that are motivated enough to start to feel better about themselves.
The layout of my new website will be like http://www.fitletic.com NOT THE CONTENT..just the way it's laid out. The three main squares will be MIND BODY AND MOVEMENT on the bottom... and then the below that will be COACHES CORNER (For people that will be part of tnt nation coaching other people) and KIDS CORNER (ideas related specifically for children - exercise, recipes for kids,etc) - this is because i'm a pediatric dentist and i will also aim to attract mom's of my patients... In order for parents to give their children the best life, they need to look within themselves and get physical and mental strength and take care of their own bodies FIRST..in order to give their kids a better life. I almost image ...as a logo, a powerful figure with arms up outstretched looking at the sky...in a powerful stance....so when someone looks at it..it has 1. sex appeal 2. power 3. confidence 4. an image people want to strive to achieve 5. something men want to be like and 6. women can relate to, be attracted to...and yet, trust this image to help them....however, I am also a board certified pediatric dentist so it also has to convey intelligence..can't be too racey.
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