LOOK AND FEEL
I take inspiration from Apple computer and technology products - polished, clean, elegant design that is intuitively easy to use. Simple.
The Australian Self Protection Academy also promotes simplicity in terms of physical skills and techniques, as well as in terms of underlying principles. I would like this simplicity to be reflected in the design of the logo.
I want the logo design to be able to be used in its own right but also that it could be used as an app icon and as a profile pic for social media platforms like Facebook, Twitter, LinkedIn, etc. With that in mind, the logo design would be better if it could fit within a square or circular shape or frame.
ELEMENTS TO TRY
Overall, I'm looking for an abstract mark or pictorial mark for the logo, perhaps a combination mark. In keeping with the FIST principle we use when teaching physical self defence skill and techniques, a picture of a fist might be appropriate but it is certainly not an essential requirement.
Overall - yellow and grey
Base colour - mid-range yellow
Accent colour - dark blue (such as navy or ink)
Neutral - white, black, mid- to dark grey
When looking through existing logo designs on 99designs.com.au, I came across a number in the physical fitness, security and sport industries that I liked (files attached):
Chaos and Order by brandeus - simple design for an abstract concept, easily recognisable once people are familiar with it, fits within a roughly circular frame so that it could be used as an app icon or as a social media profile pic.
Crucial Concealment by Neatlines - simple design for an abstract concept, easily recognisable, roughly square/circular.
Evike by simolio - simple design, easily recognisable, roughly square/circular.
Fever by ludibes - cool and interesting font.
Fitbird by ultrastjarna - simple and elegant, sophisticated and professional, roughly square frame.
Griffin Fehrs by ludibes - cool and interesting font, also reflected in the logo itself.
Infinity by ludibes - simple design, easily recognisable, sleek and modern, roughly circular/square frame.
Qlash by CrimaDezignz - cool and interesting design, easily recognisable, roughly circular frame.
Tokyo 2020 by apelsini - simple design that still reflects Japan through the use of the red sun border and calligraphy.