Biomimetics (bī-ō-mə-‘me-tiks): The development of synthetic materials that mimic the structure and function of naturally occurring substances for the purpose of solving complex human problems.
BioMimetic Laboratories translates natural anti-aging solutions into powerful skincare products through biomimetics. Our mission is to maximize and optimize the use of biomimetics in skincare, using safe and sustainably-produced molecules, inspired by mother nature.
We will create best-in-class high-end (above $140) consumer skincare products. Target woman is over 35 years old, wants to look younger and is willing to spend on high-end anti-aging products/procedures to achieve it. Household income greater than $150,000. She is familiar with prestige skincare products such as La Mer, Estee Lauder, Lancome, La Prairie, etc.) She likely shops luxury brands (handbags, clothing, accessories etc.). She is likely metropolitan, mobile/internet savvy, educated and discerning.