We are a cottage court and motel (20 rooms) located alongside the Nottawasaga River and across the street from the World's Longest Freshwater Beach in Wasaga Beach, Ontario, Canada.
Next to our place, there is one of the landmarks of Wasaga Beach, the Nancy Island lighthouse.
At the moment we are in a change phase: we are changing the whole interior and exterior to a more design/boutique oriented place with lots of new amenities. New homepage will also follow.
What our logo should include: the lighthouse, the beach/sun or both elements connected in one logo (no connections to Hollywood and movies;)). One option, for example, could be that the top of the lighthouse (cone of the light) is the sun.
Which messages should the logo communicate: sun, beach, vacation, pleasure.
The target group are tourists, mostly families and couples from the age of 25 to 65