Mondrian Capital LLC
We are a small woman owned Broker-Dealer /Asset Manager. We would like to distinguish ourselves from all the companies which are called blackrock/bluerock/bridgerock/pinebridge/goldman sachs/etc....while not being so far out that clients don't us seriously. We are NY based. The owner loves the colors orange/yellow and red in addition to loving Miami! The owner also grew up in Maine. We would like the logo to be modern and somewhat abstract. We need to make a splash in a very competitive/male environment without losing our audience.
The target audience is a very boring group of CEO/CFO's of companies, Pension/Endowment and Foundation investment professionals and others in the financial world. The audience needs to feel that if they engage us or give us money to manage, they will get the money back/the engagement will be completed very professionally. People in this industry usually wear expensive suits and ties, even on summer Fridays. We do quite a bit of Emerging Market work so some of those executives are a bit more free wheeling but in general most of the audience are not risk takers and like order.
We are currently changing our name so we do not have any pre-existing requirements that need to be incorporated. We would like a logo which can be used on our website as well as for business cards and stationary.
Other than meeting the look and feel descibed in the company and target audience sections, you are encouraged to be creative.
We would like to incorporate the color of orange and then possibly yellow and/or red. It probably should also have a more solid color so that it doesn't seem like we are lightweight and so that we will be taken seriously in a man's world.
We would also like a logo which is simple and modern. The owner loves nothing better than a Matisse drawing where so much is expressed with a couple of lines.
Many companies in our industry have various iterations of globes as their logo. We don't want globes but we are in a global business.
We would also like the logo to have a sense of movement, rather than be a set of Mondrian-like boxes.
We would like to receive the final product in a format which can be used on the web and on business cards/for stationary.