We would like the logo to say "CrossFit" small, and "Advantage" large. Probably all uppercase. We refer to our members as the "Wolf Pack" so we are open to the idea of incorporating a wolf (or multiple wolves) into the logo, but it should not look too fierce, but also not too soft. (Maybe a noble kind of feel). Nothing cartoony.
We also like the idea of incorporating a barbell, however we don't want to look like every other CrossFit gym. We are torn between a modern style logo and a classic style logo. Think vintage gym, but without looking vintage. We prefer a design that is more wide than tall. 16x9 style.
Items that are acceptable options to be in the logo are: Kettlebells, barbells, wolves, wings, a muscular man, stars/stripes (flag).
To give you some idea of our personality, here are some words associated with our gym:
Hard (Live Hard)