We supply and install solar panels to homes and businesses.
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The company is looking to target the fun side of people, the installers will turn up in space suits and the sales force will wear lab coats like mad scientists. Customers will be reasonably well off, quite tech savvy; they will be newspaper readers but not the gutter press, the Times, Guardian ect… Educated and successful but with a playful side. See http://www.innocentdrinks.co.uk/ for the look and feel were aiming for. Simple design, slightly mad but at our core, were competent.
As a company, were playful but very knowledgeable and more than able to deliver.
We do like the idea of space and think that a base black design might be what were looking for. Max 4 colours (inc rich black).