Defining Logo; help launch healthcare services start-up!

Onicol

Onicol combines two strengths, (1) unique and sophisticated systems and operating experience with (2) robust healthcare and insurance knowledge overseen by a network of Medical Advisory Board Members. Onicol combines these strengths and applies it to a wide range of products and services that cover the healthcare, finance and insurance industries. The result is improved medical outcomes for patients while reducing payor costs with Onicol Healthcare; more accurate and expeditious resolution of malpractice claims with Onicol Malpractice Services; and more timely, in-depth and accurate information that improves investment decisions and returns for clients with Onicol Market Research.

Onicol Healthcare

We are targeting an existing market of both national and regional healthcare payers (i.e. United Healthcare Group, Blue Cross Blue Shield, Aetna etc…), as well as the ever-evolving and growing self-insured Employer groups (i.e. McDonalds, Coke a Cola, Caterpillar, IBM etc..). In addition, healthcare consultants would often times promote the types of services that we are offering (i.e. Mercer or Hewitt Associates etc…).

Onicol Malpractice Services

Onicol Malpractice Services targets medium to large size law firms representing both plaintiffs and defendants in medical malpractice cases. In addition the company targets regional mutuals, large malpractice insurers (i.e. The Doctors Company, General Insurance Company of America) or reinsurers (Zurich Re, Gen Re etc..).
 
Onicol Market Research

Onicol Market Research is primarily targeting institutional investment funds (i.e. Fidelity). In addition Onicol is seeks to partner with brokerage firms (Goldman Sachs), hedge funds (i.e. Citadel Investment Group, Renaissance Technologies, Fortress Investment Group etc…) and other independent research groups that provide this type of value added service. The company’s services also target large corporations with interest in healthcare (Johnson & Johnson, Merck, Pfizer etc…)

The Company currently has a simple and basic website up and running (http://www.onicol.com). My partner and founder, CEO and President is quite particular in that he wants a simple but bold design and logo. A simple logo with the name, or have the name itself be the logo. We purposely chose the name because it had no real meaning - though parts of the word col - "a pass between two mountain peaks or a gap in a ridge" or “a calm between two storms” - was the root we used to conceive the name. We would like the logo to convey our ability to solve complex business problems (puzzle solving) with simple yet sophisticated solutions. We “connect the dots”, synthesize data and bring disparate systems/data/processes together (interlocking). Are customers are very aware of our medical expertise so it is not necessary for the logo to be an obvious healthcare or medical symbol. In addition, we are applying our expertise and systems to various industries (Healthcare, Finance and Insurance) while focusing specifically on healthcare within those respective industries. We want the logo to represent our strengths in technology, analytics and healthcare and still be inviting to patients who may be seeking and/or receiving healthcare services.

The “Main” corporate name and logo should somehow represent each of the products (Healthcare, Market Research and Malpractice Services). We would like to subtly distinguish the separate products by simply using the same name and logo but changing color. In other words the corporate logo should integrate something (a color for example) from each of the products and the products in turn can use the corporate logo and name but only in the color specific to that line of business. So, in summary there are the following names and logos (http://onicol.com/products/):

1. Onicol (Parent Company) – integrating parts of the products
2. Onicol Healthcare (Primary Product) – would suggest blue or green as color
3. Onicol Market Research (Other Product) – complementary color
4. Onicol Malpractice Services (Other Product) – complementary color

This is the first step in a long process. As mentioned above, Onicol designs and develops its own systems so in addition to the logo there will be web page design, print collateral, and software design (screen, graph and icon) opportunities going forward.