Target is older adults, age 60+ who are interested in active aging. Will include blog about healthy inner and outer healthy aging from a Baby Boomer's perspective. Videos of sustainable practices for older adults to be active (think stretching, chair yoga, gentle exercises) and podcasts called Sage Sessions which would include interviews with positive, active older adults. Also will provide music for guided relaxation and focus. Journals for focused memoir and other writing. Supplies for relaxation and active stretching. Brand/logo should exude strength as well as vibrance and be uplifting without being overly serious. It should be easy to read for older audiences and be approachable.
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Otros requisitos relativos al color
Would love to have a pop of color of orange or marigold worked in with the blue/teal color palate in a way that compliments it and enhances the logo without making it the main focus of the design.
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
I like this concept of a person being open and strong- but also held in community-
but think I would prefer the outside circle to be blue and the person inside to be more yellow.
I like this type of icon for showing opens and strength. would need to be enhanced some to be more cohesive with overall look of logo
Don't like the color scheme, but the fluidity, movement and strength of this is interesting to me.
Font of tagline can be more casual , soft - to contrast a stronger font above it (think "Hand of Sean"). Similar feel/scope to Like http://www.thischairrocks.com. Need typography and image that is easy for older eyes and speaks to vitality, optimism, fun and strength through connection to yourself and others.
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Promoción de blog
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