Our mascot is a cobra, so please create a dynamic and unique logo that somewhat resembles a cobra. The logo does not have to be a 100% obvious cobra though. We would like it to be a little abstract, so the viewer does not necessarily see a cobra in it straight away. Also, the logo should not be too complex and as a cobra is pretty complex to draw, it's a good idea to keep things somewhat abstract and simple.
The logo needs to stand out in a way that you will be able to remember it in the future after just a few seconds of looking at it.
The cobra inspired logo should be dynamic, effective and represent a premium lifestyle brand feel. You can create this look by taking influences from the "Alphalete fox" logo in the attachment. We would like for the logo to be unsymmetrical, just like all the logos in the attachment.
Our brands name is "Safir Fitness", which more or less represents a Sapphire or a Diamond. If you wish to use some aspects from a diamond in the logo you can do this, but please do not make the logo in the shape of a diamond, and do not make the shape symmetrical (as a diamond is symmetrical). Sticking to the cobra design is recommended. We are not looking for a generic logo, and we will most likely choose the most original design as the winner. This is why you should not let the instructions on this page limit your creativity at all, and you're free to design anything creative that somewhat represents a cobra.
The text "SAFIR FITNESS" should be included in the logo, but it should not be integrated into the main logo itself. This is because we need to be able to use the logo separately from the text. Please include a licence for the font, if it requires one. We will provide feedback all the way through until we have a winner.
The logo and the text should work in different colors and with different color backgrounds. We especially like the Alphalete logo, so please take at least some aspects from that logo into your design.
Please design a shape that is narrow from the bottom, and wide at the top. This will give the illusion of wide shoulders when it is printed on a shirt for example.