I'd like a clean design aesthetic. Something that is not too feminine but strong and empowering. If possible to incorporate a nod to eco-friendly and international ethical goods would be great but NOTHING obvious like an image of a leaf or of a globe (do NOT include those).
The logo should be something that can be used on web, print, clothing tags and more. Therefore it should be simple, clean, identifiable and unique.
I like the idea of incorporating triangles if possible.
SAM & LANCE should always be in caps
I'm leaning towards a font similar to "Volte rounded light", with the "SAM" bold and the "& LANCE" regular weight
Logo and text should always be dark gray (white reverse).
Other branding colors (not to be included in the logo but will be on the website):
Yellow: HTML code: #D4CDAA
Green: HTML code: #9BB9A1
Blue: HTML code: #A1BDBE
Pink: HTML code: #D4AA9A