Company is based in rural town - 1 hour outside London England. company is small. Great Work - Proprietor is Canadian/Danish expat that married a British girl and now brings old world care/quality and new world speed/efficiency and a lot of "hard work" to get the job done. Not huge jobs - things like residential kitchens, baths, broken down old boilers (lots of these - there are millions in England that are crappy) old stuff that is connected to old stuff - when you touch it - it breaks and people want someone to "own" "making it right" and getting their hot water back working again - "whatever it takes" - come now! and stay till it is done. do a good job and take care of this.
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I am in Toronto. this is a present for my brother in England. he is hard working guy and is finally on his feet - doing great work and serving his family proud. it would be great if this looked professional and clean and had a touch of not necessarily "white glove" service - cause it is plumbing afterall - but very personalize, caring service. I would like the logo to be "less - is more" approach rather than complicated logos. it has to look great on an embroidered shirt. on a navy shirt or complimentary colour as to that in the color pallet. if the dark greys don't work - then light greys are good too. plus, the blues and greens are ultra modern and have solid connotations with water and greening/efficiency. he does lots of boiler (furnace) repairs and anything to do with water around a house. the "Dane" is for Danish. as in Denmark - not the pastry! Ha!
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