We are a new startup clothing brand selling hipster / retro / abstract designs on t-shirts, hoodies and sweatshirts via an e-commerce website.
We are looking for a playful, premium, eye-catching logo to promote our brand to match the high quality t-shirts we are selling and production methods we use to produce them.
Our brand name "Up Shirt Creek" is a play on the name "Up Sh*t Creek ", definition: In a tough or difficult position. There is an extension to this term "without a paddle" adding intensification to the phrase.
The slogan does NOT need to be included if it dominates the design aesthetically. A version with and without the slogan would be great.
We envisage the logo being monotone (greyscale) e.g. white on black / black on white and other grayscale variants. We are also open to colour suggestions e.g. bright yellow which could be used for eye-catching literature and marketing materials.
The logo will mostly be used on our website and on sewn tags which will be sewn in to the neck of each garment. The logo will therefore be quite small (tags approximately 35x35mm), which needs to be factored in when designing the logo e.g. not too much fine detail.
Our target audience will be male and females 21-35 years old. These people will probably have a passion and a flare for design based t-shirts, and enjoy having something of high quality and a little different and unique.
We much prefer hipster style logos that are funky, cool, retro and eye-catching. We have included a series of example t-shirt designs which we are going to sell to help you visualise the product.
- We quite like the idea of the addition of paddles in the design (playing on the theme: "without a paddle", but this is not mandatory.
- We also quite like the idea of the addition of a t-shirt in the design (playing on the theme: Up "Shirt" Creek, but this is not mandatory.
- it would be good to see concepts with ink splatters which represents the process of printing ink directly on to garments.
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