We are seeking two logos 1) Kristian & Andre and 2) K&A, preferably individual images as well as one combined. We would like a classic design that is unique, simple, memorable, versatile, and can be scaled up or down without losing form.
Our family owned factory in Guadalajara currently sells shoes to Mexico based retailers and distributors under the existing Kristian & Andre brand (existing logo attached). We are refreshing the brand and redesigning the product line to launch direct to consumer in the United States.
We are a startup in product development phase and not 100% sure exactly who our specific target market will be within the female demographic. We assume that given our story, factory location and social cause (empowering children in Mexico), the brand may appeal to Latina/Hispanic women, but want to appeal to a broad demographic as well and not limit ourselves to the Latina market.
As far as typeface, we've gravitated towards sans serif type fonts, but are open to ideas. You are the professional and we trust that you will design a logo that is marketable, memorable, unique, and resonates with the brand/market components we've described.
Attached you will find some resources 1) the existing Kristian & Andre logo, 2) examples of iconic fashion brand logos, 3) the Coat of Arms of Guadalajara and 4) examples of patterns that we will print, or "sublimate" onto some styles of our flats and wedges.
The Coat of Arms is a concept that you can work with but please note that we are not married to it being a centerpiece of the logo. Eventually, we will have the Coat of Arms be a part of our branding in some respect, just not yet sure how it fits. Maybe its the logo, but maybe not. Open to ideas!
We have a launchrock page setup at http://www.kristianandandre.launchrock.com/. Feel free to sign up for updates on our product development and launch! Please keep in mind this page is a minimal viable product as far as our launch page and will evolve overtime, especially once we receive your amazing designs!
Thank you and we look forward to working together!