My product is a weekender duffle bag (and eventually backpacks and other weekend getaway gear). My goal is to get people traveling, and into motion. Also a portion of all proceeds will go to an addiction awareness non-profit.
The products are durable, sleek, cheap, and made primarily from wool. Primary colors I have in mind are navy and shades of grey, to start, then likely other neutral colors through time.
My target audience is Male (and female), aged 18-40, mostly young professionals or students, people in recovery or their supporters, and largely urban.
Some attributes that come to mind when describing the bag (and logo for that matter): Simple, clean, modern, trendy.