'The Major' is a series of military themed mud run events covering a 5-10km distance. The events are aimed at beginners and people who are looking to try a muddy run for the first time, or looking to have a fun day out with friends. Predominantly targeted at females aged 25-46. Our ethos is to deliver fun and challenging events in a military fashion.
The Major is the overarching brand for our events and we are looking to create additional event specific logos that will include this overarching brand and also more specific graphics for each event.
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
Some additional points:
- The Major is a character and a key part of our brand. The military peak hat with the crown and The Major's moustache are essential parts of the brand and will need to be incorporated into the logo
- We are happy to look at new innovative designs for The Major too, including a cartoon character style logo
- The Major is a character based on the British Army rank of Major: https://en.wikipedia.org/wiki/Major…d_Kingdom)
- All logos produced need to work in 1 colour as well as a coloured format. Makes designing SO much easier and means we can do things like single colour print on t-shirt if needed which is cheaper.
- We don’t want it so detailed that when it’s overlayed on the corner of an image you can’t read what it says.
- The Major should remain the key feature of all future logos for event specific logos
- The Major logo should be kept as simple as possible so that it is versatile (consider things like flags, large branding banners, tiling the logo on things like buffs etc)
- We're keen to use the 'Masheen' font as it fits into our wider brand strategy across our other products
Once 'The Major' logo is redesigned, we will be looking for at least 3 additional logos for the following events, please ensure you are prepared to work on these straight after the initial logo is created:
- The Major - Woodland Warfare
- The Major - Amphibious Assault
- The Major - X-Country Dash
These will include the main logo with a themed variation for each event.
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