1) it is a food and travel blog called http://www.discerningfoodandtravel.com It will review high end restaurants and hotels, good art exhibitions at major galleries, good classical or jazz concerts. It mainly appeals to people aged 30-48 but will appeal to some from 18+ up to 65. It isn't luxury for the sake of it though - sometimes people might go somewhere nice on an offer, or sometimes a small cafe that is inexpensive has huge charm. It may also contain a (free) tour of secret aspects of a city - for example a walk with route map around the elegant homes of Kensington in London. it espouses good taste which will often be luxurious but doesn't have to be. For what i write about visit http://www.discerningfoodandtravel.com
2) a line of products to be sold. The first of these is a high end leather bound travel journal called the Discerning Journal. If you're able to give me a logo for both Discerning Food and Travel and something simpler for The Discerning Journal that fits visually with Discerning Food and Travel, that would be a huge bonus and i would probably come back to you for subsequent product logos. If you aren't able to do this I will consider coming back to the winner of the logo for Discerning Food and Travel for the product logo for The Discerning Journal. But if you are able to give me both it will help me know that you have some good thoughts as to how the master logo and the lower level product logos could be designed to feel as part of a family of logos. One extra thought on this: the Discerning Journal logo might need to be embossed on leather and/or added to packaging (possibly suggesting it is better not to do anything too complicated? )
¿A qué sector dirías que pertenece tu empresa?
Viajes y hotelería
¿Qué colores quieres que tenga tu diseño?
Ligeros y neutrales
Otros requisitos relativos al color
It needs to look elegant and sophisticated and luxurious but slightly creative/fun as well and not too pompous. Something that will appeal to all ages from 18-65. The competitor logo I most like is http://www.diaryofalondoness.com
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
I like that it looks elegant. But it is slightly too corporate and slightly too squarely writing and doesn't look neat extending outside the box
I like the silver writing but not the blue logo over it (another logo over it might be ok)
I slightly like the vintage feel of this but it isn't about food or travel and seems just a bit too old fashioned.
I like the white and gold and black (silver instead of gold might also look nice) which hints at elegant but this still feels a long way from a brand that would carry a discerning food and travel blog and related products
a) what i've said about the logo needing to work with a sub brand The Discerning Journal. If you can include that product logo as well that would be brilliant. If not let me know how much extra it will be